Shopping for cosmetics in department stores will never be the same, thanks to the revamp going on at New York City’s Bloomingdale’s 59th Street store. Clinique, the No. 1 prestige cosmetics brand in the U.S., is the latest high-end brand to announce that it will reveal a new global flagship counter at the famed retailer. The new shopping model will offer multiple levels of service, providing consumers with a one-of-a-kind, custom-fit experience. Breaking away all barriers, the new counter invites consumers to interact with the brand in an open-sell environment.

New features include makeup “bars” that encourage consumers to test and select products on their own, complete with browsing baskets to empower self-service, and stand-alone makeup and skin care areas that take consultations off of the floor and into intimate areas, and an Express Service area designed to service clients in a matter of minutes. Also featured is the evolution of the iconic Clinique computer—a touch screen, skin care diagnostic complete with printable, product recommendations. In order to offer the most customized consumer experience, the diagnostic tool will process over 180,000 product combinations to offer the one that precisely matches the consumer’s needs.

The new 1,000 sq. ft. space has been entirely remodeled to best service today’s woman and her various shopping habits. Four different levels of customer service will be provided at all times, a first for Clinique. Each level of service was carefully crafted based on consumer insights and research. Custom-fit shopping experiences include: Full Service: One-on-One Consultation for those unsure of their needs or looking for recommendations and wanting to speak with Clinique’s consultants; Self-service: Play and Pay, in which customers are now invited to self-serve and interact with products on their own; Guided Self-service: State-of-the-Art Skin Diagnostic, for the shopper who likes to browse alone, but also wants one-on-one service on demand; and Express Service: In a New York Minute, a new shopping experience completely unique-to-Clinique and Bloomingdale’s, designed for the busy shopper who wants to pick up product and go.
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